Marketing

We want to break records

Campaigns

We have several marketing campaigns that we will run over the first 12 months. These all run alongside our development schedule.

1. Power of influence

Our first and main campaign is the power of influence. Drivesome is reaching out to 1000 carefully selected automotive enthusiasts, influencers and experts. The criteria were not just people with large social followings but people with clout. Some local car club directors have a large influence on local car culture with an amazingly loyal following.

We have conducted a reach into uptake and requirements for growth. We only need 100 out of 1000 to have growth, 250 to hit milestones and 750 to exceed all records.

The first six months of Drivesome are the key to cementing Drivesome as the only automotive social network.

2. Drivers Wanted

So many young car enthusiasts want to be automotive celebrities or youtube car bloggers. Drivesome will provide a new platform for them to start building their brand. This campaign will target 18-30-year-olds looking for an opportunity.

We will provide advice, connections, and events for users to grow.

3. Tell us to win

With a successful series A funding round, we will have several cars ready to give away. We will run consistent advertising encouraging people to "Tell us about your car to win ours." Once they are involved, we can encourage them to buy more tickets for more chances of winning.

4. We are here

Launching at Sema 2024 will make sure people know we are here to stay. We plan to have Drivesome awards, a hangout zone for Founders Club Members, and top Drivesome Influencers.

5. The Future

We launch our Web3 expansion promotion, including the sale of the Little Drivers. This will be targeted at gaming car influencers to bring them onto the Drivesome platform before integration into the Drivesome Metaverse.